The story behind Feature
Founded in 2018, Feature grew from a simple idea: business software should make work easier, not harder.
Our founders, Maya Chen and David Park, experienced firsthand the frustration of using clunky, complicated software while running their previous ventures. They believed there had to be a better way. With backgrounds in both business operations and software development, they set out to create the tool they wished they'd had.
What started as a small team of five people working out of a converted warehouse has grown into a company of over 150 professionals spread across three continents. Despite our growth, we've maintained our core mission: creating practical solutions that solve real problems for real businesses.